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Virtual Reality Retailing
Linnaeus University, School of Business and Economics, Department of Marketing and Tourism Studies (MTS).ORCID iD: 0000-0003-2248-0802
2024 (English)In: Encyclopedia of Computer Graphics and Games / [ed] Lee, N., Cham: Springer, 2024, p. 2030-2031Chapter in book (Refereed)
Sustainable development
SDG 9: Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation
Abstract [en]

Virtual reality retailing (VRR) refers to the interactive virtual experiences that a retailer provides for its customers by the aid of virtual reality applications.

Place, publisher, year, edition, pages
Cham: Springer, 2024. p. 2030-2031
Keywords [en]
Virtual reality retailing, virtual experience, VR, virtual shopping, virtual trial
National Category
Computer Sciences Human Computer Interaction Economics Human Aspects of ICT
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-127012DOI: 10.1007/978-3-031-23161-2_163OAI: oai:DiVA.org:lnu-127012DiVA, id: diva2:1830225
Note

Bidrag till encyklopedi

Available from: 2024-01-22 Created: 2024-01-22 Last updated: 2024-02-01Bibliographically approved

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Ozturkcan, Selcen

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