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Conjoint analysis for environmental evaluation: a review of methods and applications.
Högskolan i Kalmar, Naturvetenskapliga institutionen.ORCID-id: 0000-0003-0702-0306
Högskolan i Kalmar, Naturvetenskapliga institutionen.ORCID-id: 0000-0001-9382-9296
2008 (Engelska)Ingår i: Environmental science and pollution research international, ISSN 0944-1344, E-ISSN 1614-7499, Vol. 15, nr 3, s. 244-257Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

BACKGROUND, AIM AND SCOPE: Conjoint analysis and the related choice-modelling methods have been used for many years in marketing research to evaluate consumer behaviour and preferences for different kinds of product attributes. Recently, the number of applications in environmental science and management has started to grow. Conjoint analysis is found in many different forms, and the environmental studies evaluated in this review display the same range of methods as in other fields. The key characteristic of all these methods is that trade-offs are evaluated by jointly considering a number of important attributes. MAIN FEATURES: This paper is a review of the literature on environmental applications of conjoint analysis and assesses in which environmental area conjoint analysis has been most successful. The method and the design of the studies are reviewed as well. RESULTS: A total of 84 studies were found, dealing with environmental issues that were evaluated by conjoint analysis. The studies concern agriculture, ecosystem management, energy, environmental evaluation, forestry, land management, pollution, products, recreation, environmental risk analysis and waste management. DISCUSSION: Choice experiments seem to have a comparatively stronger position in environmental studies than elsewhere. Most of the environmental applications are related to natural resource management. This is somewhat surprising, but a number of reports have appeared also on product evaluation, which could be a key application area in the future. CONCLUSIONS: Compared to marketing and transportation, the number of environmental conjoint studies is rather small but increasing, and the method has proven to work effectively in eliciting preferences on environmental issues. In environmental issues, experimenters often use choice experiments, especially concerning ecosystem management and environmental evaluations. When it comes to evaluating preferences concerning agriculture, forestry, energy and products, a more traditional approach of conjoint analysis is favoured. RECOMMENDATIONS AND PERSPECTIVES: Two new areas of application are identified in this review--environmental communication and expert elicitation. Conjoint analysis can thus be developed into a useful instrument for environmental risk analysis and communication, both of which are necessary for an efficient approach to risk governance.

Ort, förlag, år, upplaga, sidor
Springer Berlin , 2008. Vol. 15, nr 3, s. 244-257
Nyckelord [en]
Choice experiments, Conjoint analysis, Environmental communication, Environmental valuation, Environmental expert elicitation, Environmental management, Environmental risk analysis, Review
Nationell ämneskategori
Miljövetenskap
Forskningsämne
Naturvetenskap, Miljövetenskap
Identifikatorer
URN: urn:nbn:se:hik:diva-1478DOI: 10.1065/espr2008.02.479PubMedID: 18504844OAI: oai:DiVA.org:hik-1478DiVA, id: diva2:213747
Tillgänglig från: 2009-04-28 Skapad: 2009-04-28 Senast uppdaterad: 2018-05-16Bibliografiskt granskad
Ingår i avhandling
1. Environmental preferences among steel stakeholders
Öppna denna publikation i ny flik eller fönster >>Environmental preferences among steel stakeholders
2013 (Engelska)Doktorsavhandling, sammanläggning (Övrigt vetenskapligt)
Abstract [en]

Emissions of carbon dioxide, dioxins, nitrogen oxides and particulate matter as well as use of non-renewable resources and energy are some important sustainability challenges for the Swedish steel industry. Much effort has been made, mainly by technical solutions, which to a high degree have decreased the emissions during the last 30 years.

Technical solutions however will not be sufficient to reach sustainable development, stakeholder involvement is also necessary. Stakeholder theory states that stake­holder involvement must include a dialog between the stakeholders involved and the operation. The first step in this process is to identify which key issues the stakeholders find most important and then the organisation needs to start interact with its stakeholders. This thesis deals with such issues.

Stakeholder preferences for environmental issues were assessed with conjoint analysis, Q-methodology and focus group discussions. The theory of planned behaviour was used to assess how attitudes were connected to background factors and a potential pro-environmental behaviour.

Five studies have been carried out in the framework of this thesis. The studies include: a literature review, method evaluation, evaluation of environ­mental objectives in stakeholder groups, screening of relevant factors, evaluation of steel environmental characteristics, identification of barriers to the introduction of new materials and the im­pact of worry and risk perception on strategic environmental decisions.

It can be concluded that the methods applied in the studies work well in eliciting preferences. It has been possible to show how different stakeholder groups as well as individuals prioritise environmental objectives and sustaina­bility issues. Since individuals within a stakeholder group vary considerably in preferences, the results from this thesis show the importance of illustrating results on an individual level instead of the traditional group level. Also, a method has been tested where the results were brought back to the respondents in order to stimulate discussions between different stakeholder groups.

Ort, förlag, år, upplaga, sidor
Kalmar: Linnaeus University Press, 2013. s. 148
Serie
Linnaeus University Dissertations ; 145
Nyckelord
conjoint analysis, environmental communication, focus group, light weighting, PLS, preferences, Q-methodology, risk perception, steel, stakeholders
Nationell ämneskategori
Miljövetenskap
Forskningsämne
Naturvetenskap, Miljövetenskap
Identifikatorer
urn:nbn:se:lnu:diva-28310 (URN)978-91-87427-46-6 (ISBN)
Disputation
2013-09-20, Fullriggaren, Barlastgatan 11, Kalmar, 09:30 (Svenska)
Opponent
Handledare
Forskningsfinansiär
Mistra - Stiftelsen för miljöstrategisk forskning
Tillgänglig från: 2013-09-09 Skapad: 2013-08-20 Senast uppdaterad: 2018-05-16Bibliografiskt granskad

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