lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Towards the Future in Urban Public Transportation: Exploring Business Models for Innovation & New Business Entry
University of Kalmar, Baltic Business School.
University of Kalmar, Baltic Business School.
University of Kalmar, Baltic Business School.
2009 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This Master’s thesis explores the importance of creating a new form of business model that incorporates a more substantial focus on innovation business strategy, geared towards the public transportation industry. It specifically explores how multinational companies (MNCs) in urban public transportation can use their internally developed technologies to enter new businesses beyond their current core. Due to the complexity of this topic, the thesis covers three major issues. First, it is important to determine the values that the technology offers to the new business and which strategy should be used to delivered these values. Second, it is necessary to create an appropriate business model to successfully commercialize the innovation. Third, it is essential to find suitable ways to integrate this business model into the company organizational structures. To provide new approaches and perspectives, this research project uses a single case study, a leading public transportation MNC and one of its innovative technologies to enter a new business. For confidentiality, names, empirical data, analysis and recommendations for the company have been excluded from this publication.

Findings reveal that Blue Ocean Strategy and its fundamental value innovation theory can be used in coordination with a traditional business model approach and corporate venturing theory to provide a more complete picture of the stages of business strategy in entering a new business in public transportation, with a more distinct focus on the innovation aspect. Given the findings, an MNCs should first determine the new value that their technology brings to various external stakeholders and find a way to communicate and market it in an untraditional way, focusing on emotional as well as functional appeal. MNCs should then consider various positions they can take in a new business, in determining the ideal commercialization strategy to pursue. MNCs should bear in mind that value is enhanced through collaborations both inside and outside the industry. This strategy can be chosen based on a variety of factors, such as monetary and strategic aims. Lastly, MNCs should consider how to enhance value through the appropriate organizational integration strategy for the new business. The proposed business model incorporates the interrelationship between the Blue Ocean theory, with business model and corporate venturing strategies, to create a business model approach that provides a better understanding of the decision-making processes, risks, and value, of an internally developed innovation, and the impact on an MNC’s core business.

Place, publisher, year, edition, pages
2009. , p. 67
Keywords [en]
public transportation, innovation, technology, business model, value innovation, commercialization strategies, organizational integration, corporate venturing.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hik:diva-1942OAI: oai:DiVA.org:hik-1942DiVA, id: diva2:224752
Presentation
(English)
Uppsok
samhälle/juridik
Supervisors
Available from: 2009-06-23 Created: 2009-06-22 Last updated: 2010-03-10Bibliographically approved

Open Access in DiVA

fulltext(1003 kB)2051 downloads
File information
File name FULLTEXT01.pdfFile size 1003 kBChecksum SHA-512
18bc8c25911a9667c2fea2942e7e68aef19a402ddae82c51094023c6545d6546e0160a4dc9430e71e226a6c3ce42d9352dcf7f42f344b35512f3fa05bafb7b3a
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Chan, EngingNiesner, ChristopherVuong, Yen Thi Hong
By organisation
Baltic Business School
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 2051 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 1997 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf