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”Yttrandefriheten har väl aldrig utnyttjats av så många som just nu”: En kvalitativ studie om bloggvärldens påverkan på samhället
University of Kalmar, School of Communication and Design.
University of Kalmar, School of Communication and Design.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

We have studied the effects that blogs have on the society through interviews with influential bloggers, a news director and the founder of Sweden’s largest blogprovider.

Existing theoretical work by other researchers have been used as a starting point to our thesis. Via a deductive method we then proceeded to test these existing models and viewpoints on the reality.

Through our research we have concluded that blogs, if they co-operate, have an agenda-setting function, and that they can affect newspapers to write about certain topics.

We have also discussed blogs role as media watch dogs. Gunilla Sax, news director, questions the blog world’s ability to fully cover all media, and to deliver a systematic and just review of the media. Through her reasoning we have come to think that it is vital the blog society continues to evolve and mature, and we suggest that there might be a need for some sort of interest organization to coordinate the highly decentralized blog community.

Blogs can either be seen as a complement to the news-industry, or as an alternative. Respondents reflect about several differences amongst newspapers and blogs, mainly regarding the methods of work. However, they also confirm what, for example, Bruns (2008) and Våge et al. (2005) writes about the co-dependence that exists between regular newsmedia and the blog community.

Place, publisher, year, edition, pages
2009. , p. 65
Keywords [en]
blog, media power, agenda setting, co-dependence, media watch dogs, effects on society, freedom of speech
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hik:diva-2004OAI: oai:DiVA.org:hik-2004DiVA, id: diva2:226662
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2009-08-25 Created: 2009-07-02 Last updated: 2010-03-10Bibliographically approved

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File name FULLTEXT01.pdfFile size 637 kBChecksum SHA-512
9200430a7b371dd22d881f2d3f8cbd956417fa6eb77c9e9a664d1d7266ec309542bb9e4737198d569d1b295dae900334831dc10797c4fcaf3b41acfa13d67503
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf