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Quality, Innovation & Differentiation (QID): A Case Study
Växjö universitet, Fakulteten för humaniora och samhällsvetenskap, Ekonomihögskolan, EHV. (Marknadsföring)ORCID-id: 0000-0002-3055-1108
Växjö universitet, Fakulteten för humaniora och samhällsvetenskap, Ekonomihögskolan, EHV. (marknadsföring)ORCID-id: 0000-0003-3323-907X
2007 (Engelska)Konferensbidrag, Enbart muntlig presentation (Refereegranskat)
Abstract [en]

According to our knowledge, no examination has been made regarding the triangle relationship between Quality, Innovation and Differentiation, QID, and what significance has QID for a firm's competitive position.

This article aims to theoretically and empirically develop an understanding of the  role of quality, innovation and differentiating in the competitiveness of an organization and proposes a holistic, cross-disciplinary model of the quality, innovation and differentiation QID). A case study shows that linking QID is necessary for sustaining competitive advantage in the hyper-competitive world.  The features and essentials in the attainment of such an approach are tentatively constructed through the total relationship management (TRM) and the 5Qs (five qualities) models. It shows that that QID and competitiveness are all linked. QID and total relationship management are strongly related to competitive advantages.  Thus we argue that TRM can be seen as administrative and process innovation, which facilitate technological innovation.

Ort, förlag, år, upplaga, sidor
2007.
Nyckelord [en]
Quality; Innovation; Differentiation
Nationell ämneskategori
Företagsekonomi
Forskningsämne
Ekonomi, Marknadsföring
Identifikatorer
URN: urn:nbn:se:vxu:diva-7335OAI: oai:DiVA.org:vxu-7335DiVA, id: diva2:300036
Konferens
8th International Research Conference on Quality, Innovation and Knowledge Management “Industry and Academia Collaborating New Delhi, India 12-14 February, 2007
Tillgänglig från: 2010-02-24 Skapad: 2010-02-24 Senast uppdaterad: 2016-05-03Bibliografiskt granskad

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Zineldin, MosadPhilipson, Sarah

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Ekonomihögskolan, EHV
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