lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Att blogga om hus: En studie om hur mäklare använder sociala medier
Linnaeus University, Faculty of Humanities and Social Sciences, School of Social Sciences.
2010 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don’t have to be considered as soulless, if companies use it correctly. This study investigates estate agents efforts to market their services in these channels and how they do it. The study has interviewed four different realtors, marketing executives and a communication office. The motivation for the study is that realtors tend to market their services like they always have but with a consistently changing market, so should their marketing do. The method has been interviews and interpretation of data with the knowledge of my university studies. The results of the study has shown that realtors today are aware of a new channels, such as facebook and twitter, but do not know how to use it and are learning by doing. A conclusion is that in a near future, customers will see a lot more marketing in these channels from these consignors.

Place, publisher, year, edition, pages
2010. , p. 37
Keywords [sv]
mäklare, sociala medier, marknadsföring
National Category
Media and Communications Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-6384OAI: oai:DiVA.org:lnu-6384DiVA, id: diva2:325673
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-07-11 Created: 2010-06-18 Last updated: 2010-07-11Bibliographically approved

Open Access in DiVA

Att blogga om hus(398 kB)1501 downloads
File information
File name FULLTEXT02.pdfFile size 398 kBChecksum SHA-512
3c86332817d3178ba3fee068a8cb1be398c76740d122982eb53fad32ca05d7c1e36a75af932ccdfaac19511ed15ff2313c6ce494acefad8c38379abc27f6dee4
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Abrahamsson, Nils-Filip
By organisation
School of Social Sciences
Media and CommunicationsBusiness Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 1501 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 2487 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf