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Att blogga om hus: En studie om hur mäklare använder sociala medier
Linnéuniversitetet, Fakultetsnämnden för humaniora och samhällsvetenskap, Institutionen för samhällsvetenskaper, SV.
2010 (svensk)Independent thesis Advanced level (degree of Master (One Year)), 20 poäng / 30 hpOppgave
Abstract [en]

This is a study about how realtors or estate agents market their services in social media. Social media is an upcoming channel in marketing and is becoming more important every day. The user generated content on internet is a new way of communication where companies don’t have to be considered as soulless, if companies use it correctly. This study investigates estate agents efforts to market their services in these channels and how they do it. The study has interviewed four different realtors, marketing executives and a communication office. The motivation for the study is that realtors tend to market their services like they always have but with a consistently changing market, so should their marketing do. The method has been interviews and interpretation of data with the knowledge of my university studies. The results of the study has shown that realtors today are aware of a new channels, such as facebook and twitter, but do not know how to use it and are learning by doing. A conclusion is that in a near future, customers will see a lot more marketing in these channels from these consignors.

sted, utgiver, år, opplag, sider
2010. , s. 37
Emneord [sv]
mäklare, sociala medier, marknadsföring
HSV kategori
Identifikatorer
URN: urn:nbn:se:lnu:diva-6384OAI: oai:DiVA.org:lnu-6384DiVA, id: diva2:325673
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2010-07-11 Laget: 2010-06-18 Sist oppdatert: 2010-07-11bibliografisk kontrollert

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Att blogga om hus(398 kB)1501 nedlastinger
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