lnu.sePublikasjoner
Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Den tryckta annonsens förlängda arm: En studie i hur ett utvidgat kommunikationsutrymme skapas genom den tryckta annonsen
Linnéuniversitetet, Fakultetsnämnden för humaniora och samhällsvetenskap, Institutionen för samhällsvetenskaper, SV.
Linnéuniversitetet, Fakultetsnämnden för humaniora och samhällsvetenskap, Institutionen för samhällsvetenskaper, SV.
2012 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgaveAlternativ tittel
The extended arm of the printed ad : A study in how a room with extended communication is created through a printed advertisement (engelsk)
Abstract [en]

The foundation of our study is five strategically selected printed advertisements which all contains signs that refer to digital medias. Through a quality content analysis, we are studying how advertisers may use a room with extended communication too enlarge the space given in a printed advertisement. The potential in these rooms are proposing a social connection and a flexible interaction by providing content that is not possible to create in a printed advertisement. The form of communication is changing and there is a two-way communication created in an obvious way. The different kinds of roles in the communication process are here partially integrated with each other. The receiver and sender are included in a cyclic model where the message transfers in different directions. This kind of free form of communication may result in an effective diffusion of a positive message. It may also cause the sender to loose control of the message, which may lead to the initial purpose being lost or changed. 

sted, utgiver, år, opplag, sider
2012. , s. 56
Emneord [sv]
Hashtag, Facebook-referens, QR-kod, tryckt annons, utvidgad kommunikation
HSV kategori
Identifikatorer
URN: urn:nbn:se:lnu:diva-20217OAI: oai:DiVA.org:lnu-20217DiVA, id: diva2:535460
Fag / kurs
Media and Communications Science
Utdanningsprogram
Advertising, Graphic Design and Visual Communication Programme, 180 credits
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2012-06-26 Laget: 2012-06-19 Sist oppdatert: 2012-06-26bibliografisk kontrollert

Open Access i DiVA

fulltext(1291 kB)429 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 1291 kBChecksum SHA-512
a720ef199b77891c697e5f2e3cc959d6db9801b0dca744a6855401a40854243dd4bf4655ccfe51e2e9fde511f8132d6c2ba0e11fb21005715b9d17e24cff8728
Type fulltextMimetype application/pdf

Av organisasjonen

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 429 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

urn-nbn

Altmetric

urn-nbn
Totalt: 590 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf