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Win-win: Samarbete mellan kommun och näringsliv
Linnéuniversitetet, Fakultetsnämnden för humaniora och samhällsvetenskap, Institutionen för samhällsvetenskaper, SV.
Linnéuniversitetet, Fakultetsnämnden för humaniora och samhällsvetenskap, Institutionen för samhällsvetenskaper, SV.
2012 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgaveAlternativ tittel
Win-win : Collaboration between puclic sector and private sector (engelsk)
Abstract [en]

Our study is focused on how the public sector can collaborate with the private sector on a certain issue. The public sector wanted to create a project to increase bicycling in the municipality of Kalmar. Our problem was to develop a sustainable way to collaborate between the two parties. We managed to present a suggestion on how the public sector with communication could improve their Public Relations with the private sector and therefore letting the parties benefit from their differences, thus making it possible to release synergy.Using semi-structured interviews and a workshop, we could clarify the values and attitudes of the parties to bring forth the core values to develop a shared vision. Where the identified differences were found, we used a dialog strategy based on intercultural conflict management as a communication tool. The result was exemplified with things that were expressed in the interviews, and we presented a framework on how to think when choosing the right type of collaboration model for the specified activity.

sted, utgiver, år, opplag, sider
2012. , s. 64
Emneord [en]
Vision, synergy, public-private partnership, intercultural communication, public relations
HSV kategori
Identifikatorer
URN: urn:nbn:se:lnu:diva-20509OAI: oai:DiVA.org:lnu-20509DiVA, id: diva2:537569
Fag / kurs
Media and Communications Science
Utdanningsprogram
International Communication Programme, 180 credits
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2012-06-27 Laget: 2012-06-26 Sist oppdatert: 2012-06-27bibliografisk kontrollert

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Win-win: Samarbete mellan kommun och näringsliv(973 kB)530 nedlastinger
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