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Hur förpackas ett pris?: En semiotisk och retorisk analys av kommunikation på dagligvaruförpackningar.
Linnéuniversitetet, Fakultetsnämnden för humaniora och samhällsvetenskap, Institutionen för samhällsvetenskaper, SV.
Linnéuniversitetet, Fakultetsnämnden för humaniora och samhällsvetenskap, Institutionen för samhällsvetenskaper, SV.
2012 (svensk)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgaveAlternativ tittel
Packaging a price : A semiotic and rhetoric analysis of communication in consumer goods packaging. (engelsk)
Abstract [en]

Purpose: The study aim to investigate how semiotics and rhetoric’s in consumer goods packaging design can communicate a price, and how the communication varies through different price segments. 

Background: To guide and explain in which way the various visual and tactile elements communicate we conclude the different components of a package and describe the historical symbolism of color, typography and visual communication. 

Theories: The theoretical framework focus on visual communication including redundancy and entropy. The subject is broadened with theories including semiotic signs and rhetorical persuasion means which aim to view the cultural aspects of the visual communication. 

Methodology: This study has a qualitative approach to study the price-communication relations. The authors focuses on the message of the visual communication which gives the authors a chance to analyze the meaning of rhetorical and semiotic signs close up through a hermeneutic approach. 

Conclusions: Consumer goods packaging communication can through semiotics and rhetoric’s indeed communicate a price within a culture. Our study mainly shows differences between the higher and lower price segments using semiotic and rhetoric analysis while the middle price segment is fluid in its positioning between the other price segments. The study also concludes that semiotic and rhetoric signs may change with time. 

sted, utgiver, år, opplag, sider
2012. , s. 47
Emneord [sv]
Retorik, Semiotik, Visuell kommunikation, Textur, Färg, Förpackning, Typografi, Dagligvaror
HSV kategori
Identifikatorer
URN: urn:nbn:se:lnu:diva-21863OAI: oai:DiVA.org:lnu-21863DiVA, id: diva2:558139
Fag / kurs
Media and Communications Science
Utdanningsprogram
Advertising, Graphic Design and Visual Communication Programme, 180 credits
Uppsök
Social and Behavioural Science, Law
Veileder
Examiner
Tilgjengelig fra: 2012-10-02 Laget: 2012-10-02 Sist oppdatert: 2012-10-02bibliografisk kontrollert

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