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Identifying Product Attributes for Quality Function Deployment: Consumer Perceptions in the Case of Wooden Multi-Storey Houses
Linnéuniversitetet, Fakulteten för teknik (FTK), Institutionen för maskinteknik (MT).
2013 (engelsk)Inngår i: Pro Ligno, ISSN 1841-4737, E-ISSN 2069-7430, Vol. 9, nr 4, s. 773-779Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

In order to bridge the gap between external consumer value and internal production quality, an understanding of consumers’ needs is vital. Consumers’ needs have to be translated through a firms’ internal value chain to improve production quality. The Means-End Chain approach elicits consumers’ needs in terms of product attributes, which further can be translated into engineering characteristics by using the House of Quality concept as the first step in Quality Function Deployment. Here, the relative importance of the attributes plays an important role for further processing. This paper’ aims at identifying product attributes and their relative importance, as an input into the House of Quality within Quality Function Deployment. This is done in the case of wooden multi-storey houses in Sweden, since there is a documented gap between the external consumer value and the internal production quality. Based on the Means-End Chain approach, the Extended Association Pattern Technique was used for a two stage study to elicit product attributes. Results from 34 interviews and 503 returned questionnaires revealed ten product attributes ranked by importance, to be further translated into engineering characteristics within Quality Function Deployment.

sted, utgiver, år, opplag, sider
Brasova: Editura Universitatii "TRANSILVANIA" din Brasov , 2013. Vol. 9, nr 4, s. 773-779
Emneord [en]
Means-End Chain, Extended Association Pattern Technique, Quality Function Deployment, House of Quality, Wooden Multi-Storey Houses
HSV kategori
Forskningsprogram
Teknik, Industriell ekonomi; Ekonomi, Marknadsföring; Teknik, Skog och träteknik; Teknik, Byggteknik
Identifikatorer
URN: urn:nbn:se:lnu:diva-27770OAI: oai:DiVA.org:lnu-27770DiVA, id: diva2:639137
Tilgjengelig fra: 2013-08-06 Laget: 2013-08-06 Sist oppdatert: 2017-12-06bibliografisk kontrollert

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