lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Quality, loyalty and satisfaction: does loyalty exist?
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0002-3055-1108
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2013 (English)Conference paper, Published paper (Refereed)
Abstract [en]

This study aims to identify and analyze how customers are experiencing quality, loyalty and satisfaction in the FMCG retail market. The 5Qs model which includes economical and behavioural attributes is used. A research based on 200 respondents is used to identify differences between various 5Qs attributions. It shows that satisfaction does not automatically lead to loyalty. The price is a ruling attribute that makes the customer chase discounts, no matter who provides it.

Place, publisher, year, edition, pages
2013.
Keywords [en]
Loyalty, Satisfaction, Quality, 5Qs model
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-33695OAI: oai:DiVA.org:lnu-33695DiVA, id: diva2:710981
Conference
2nd International Conference on Emerging Research Paradigms in Business and Social Sciences, Dubai, November 26-28, 2013
Available from: 2014-04-09 Created: 2014-04-09 Last updated: 2016-05-03Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records

Zineldin, MosadVasicheva, Valentina

Search in DiVA

By author/editor
Zineldin, MosadVasicheva, Valentina
By organisation
Department of Marketing
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 160 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf