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Effects of ethical ideologies and perceptions of CSR on consumer behavior
Univ Leeds, UK.
Linnaeus University, School of Business and Economics, Department of Marketing.
Univ Leeds, UK.
2016 (English)In: Journal of Business Research, ISSN 0148-2963, E-ISSN 1873-7978, Vol. 69, no 11, 4964-4969 p.Article in journal (Refereed) Published
Abstract [en]

The mutual dependence of businesses and society has emphasized the growing importance of the concept of corporate social responsibility (CSR). Despite the fact that CSR has emerged as one of the leading management concerns worldwide, both businesses and academia have largely ignored its application in developing countries. This study aims to fill these gaps by examining consumer perceptions of CSR and their role in the relationships between consumers' ethical ideologies (i.e., idealism and egoism) and evaluations of a company's product offerings. An empirical study among Vietnamese consumers shows that consumers perceive CSR in four dimensions economic, ethical, philosophical, and legal. Different ethical ideologies have different effects on consumer perceptions of CSR; for example, idealism positively affects these perceptions, whereas egoism's effect is negative. Furthermore, the perceptions of CSR fully mediate the relationships between idealism/egoism and product evaluation. (C) 2016 Elsevier Inc. All rights reserved.

Place, publisher, year, edition, pages
2016. Vol. 69, no 11, 4964-4969 p.
Keyword [en]
Corporate social responsibility, Idealism, Egoism, Product evaluation, Ethical ideology, Consumer perception
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-57605DOI: 10.1016/j.jbusres.2016.04.060ISI: 000383936800040OAI: oai:DiVA.org:lnu-57605DiVA: diva2:1040501
Available from: 2016-10-27 Created: 2016-10-25 Last updated: 2017-01-25Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf