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Ambient Music and Food Choices: Can Music Volume Level Nudge Healthier Choices?
University of South Florida, USA.
Linnaeus University, School of Business and Economics, Department of Marketing.
Portland State University, USA.
2016 (English)Conference paper, Abstract (Refereed)
Abstract [en]

Ambient music is ubiquitous in almost all restaurant and retail settings. We examine how the ambient music influences food choices.The results of three experiments (one field study and two lab studies) show that low volume (vs. high volume or no) ambient musicnudges consumers towards more healthful food choices.

Place, publisher, year, edition, pages
2016.
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-57833OAI: oai:DiVA.org:lnu-57833DiVA: diva2:1044771
Conference
The Association for Consumer Research Conference, Berlin, Germany, October 27-30, 2016
Available from: 2016-11-06 Created: 2016-11-06 Last updated: 2017-01-25Bibliographically approved

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Lund, Kaisa
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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf