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Eco-feedback Visualization for Closing the Gap of Organic Food Consumption
Linnaeus University, Faculty of Technology, Department of Media Technology. Royal Institute of Technology, (KTH).ORCID iD: 0000-0002-0224-4960
Royal Institute of Technology, (KTH).
Royal Institute of Technology, (KTH).
Royal Institute of Technology (KTH).
2016 (English)In: Proceedings of the  NordiCHI '16: The 9th Nordic Conference on Human-Computer Interaction : Game Changing Design, Association for Computing Machinery (ACM), 2016, article id 75Conference paper, Published paper (Refereed)
Abstract [en]

This paper presents the results of EcoPanel, an eco-feedback visualization created in collaboration with a Swedish food retailer. The visualization uses automatic data gathering to provide consumers with detailed information and long-term trends about their organic food consumption. The results from a five months test with 65 users show an increase in organic purchases compared to the control group, especially for the users who overestimated their percentage of organic food before the test. From the results we point out the possibilities of using visualization as a way of creating insight on behaviors such as food consumption, that are difficult to grasp from individual actions. This insight can be a way of closing the gap between attitudes and actual behavior, helping users that are already aware and willing to change, to perform more sustainable.

Place, publisher, year, edition, pages
Association for Computing Machinery (ACM), 2016. article id 75
National Category
Human Aspects of ICT
Research subject
Computer and Information Sciences Computer Science, Media Technology
Identifiers
URN: urn:nbn:se:lnu:diva-57856DOI: 10.1145/2971485.2971507ISI: 000390298600075Scopus ID: 2-s2.0-84997426786ISBN: 978-1-4503-4763-1 (print)OAI: oai:DiVA.org:lnu-57856DiVA, id: diva2:1045133
Conference
The 9th Nordic Conference on Human-Computer Interaction NordiCHI '16, October 23 - 27, 2016, Gothenburg
Funder
VINNOVAAvailable from: 2016-11-08 Created: 2016-11-08 Last updated: 2017-01-16Bibliographically approved

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Zapico, Jorge Luis

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf