Self-cutting attracted a growing interest in society during the 1990s and the early 2000s, and this was reflected in a similar increase in media during this period. In this article, the example of Ellie Nash’s self-cutting in the teen drama Degrassi: The Next Generation is used to investigate articulations of the phenomenon during this period. The starting point is that self-cutting, a behaviour that previously had mostly been connected to masculinity, had to be rearticulated to fit into already established constitutions of femininity. If this was not possible, self-cutting could only be understood as a radical and aggressive behaviour easily connected to movements such as Riot Grrrls that emerged during the same period. With the help of formal and narrative methods, and discourse theory, the scene that includes Ellie’s first cut is analysed. The results of the analysis show that themes such as success, control, family and alternative culture framed self-cutting as being executed by girls who are fragile and vulnerable but also sensible. Even if the things that led up to Ellie’s self-cutting were presented as structural problems, the solution for her was individual conversational therapy, which fitted with the hegemonic neoliberal values that dominated this period.