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Factors for Elderly Use of Social Media for Health-Related Activities
Luleå University of Technology ; Univ Vaasa, Finland.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Management Accounting and Logistics.
2016 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 33, no 12, 1134-1141 p.Article in journal (Refereed) Published
Abstract [en]

Elderly individuals are increasingly using social media sites to access health-related information. Using responses from 610 elderly individuals in Sweden to a large-scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals' use of social media for health-related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health-related activities. Technology attitudes strengthen the effect on social media use for health-related activities regarding general use of technology, for older individuals, and among females.

Place, publisher, year, edition, pages
2016. Vol. 33, no 12, 1134-1141 p.
National Category
Economics and Business
Research subject
Economy
Identifiers
URN: urn:nbn:se:lnu:diva-59035DOI: 10.1002/mar.20949ISI: 000387777000015OAI: oai:DiVA.org:lnu-59035DiVA: diva2:1056874
Available from: 2016-12-15 Created: 2016-12-15 Last updated: 2017-01-25Bibliographically approved

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Mostaghel, RanaOghazi, Pejvak
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Department of MarketingDepartment of Management Accounting and Logistics
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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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More styles
Language
  • de-DE
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  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
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  • asciidoc
  • rtf