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Exploring the Fit Between Product Market Strategy and Business Model: A Set of Propositions
Linnaeus University, Faculty of Technology, Department of Informatics. (Gunilla Bradley Center)
Linnaeus University, Faculty of Technology, Department of Informatics. (Gunilla Bradley Center)
2016 (English)In: The European Business & Management Conference 2016, Brighton, United Kingdom 7-10 July, 2016, 2016Conference paper, Abstract (Refereed)
Abstract [en]

Central quests in strategy research are the contingent effects of strategy on a firm’s performance, where the underlying assumption is that there is no single optimal strategy for all organizations, rather strategy variables alters according to contingent factors. While previous research has examined extensively the fit between an organization’s environment and structure, recent studies explore the fit between a firm’s two key sources of economic value creation, the product and the business model, by asking how do firm’s business model theme and product market strategy interact to impact firm’s performance. We follow Amit and Zott’s path breaking notion of a business model (2001) and their search for fit between the business model theme and product market strategy (2008), which shows that novelty-centered business model have positive effect on performance when coupled with differentiation, cost-leadership and early entry product market strategies. The present research aims to further advance that initiative by formulating and justifying a set of new research propositions, where conventional product market strategies (differentiation vs. costs leadership, mass vs. niche market, early vs. late entry) are matched with the four business model themes (novelty, efficiency, lock-in, and complementarity). The contribution here is a theoretically based stipulation of a set of new conditions that conditions a firm’s performance

Place, publisher, year, edition, pages
2016.
Keyword [en]
Organizational Performance, Business Model, Product Market Strategy, Contingency factors, Fit, Complementarity, Online, Off line
National Category
Information Systems
Research subject
Computer and Information Sciences Computer Science, Information Systems
Identifiers
URN: urn:nbn:se:lnu:diva-60758OAI: oai:DiVA.org:lnu-60758DiVA: diva2:1075509
Conference
The European Business & Management Conference, Brighton, United Kingdom 7-10 July, 2016
Available from: 2017-02-20 Created: 2017-02-20 Last updated: 2017-03-14Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf