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Cyan in mist: Sustainable packaging design for Chinese tea
Linnaeus University, Faculty of Arts and Humanities, Department of Design.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis [Artistic work]
Abstract [en]

Packaging is a topic under debate and scrutiny intoday’s society, due to its obvious environmentaldetriment – but also the business opportunities – tied tominimizing or even eliminating packaging.therefore, in this thesis, the aim is to introduce Chinesetea culture to the Swedish through packaging design,By tea culture studies and surveys of the Swedishmarket, with less is more, and minimalism designtheory to design elegant and Sustainable package. Withthis design, convey the Chinese tea ceremony cultureand Zen philosophy.Through the study of Chinese tea culture, then analysiscurrent tea packaging on Chinese and Swedish markets,from the structure, color, material...every aspects ofpackaging design to show the Chinese tea culture in theSwedish market.4According to our respondents and theory, packaging isa big component in a brand's marketing strategy and tocommunicate the brand’s message and values.Marketing information can be designed into visualelements that are used on the package to communicatea message which could speak out the consumers'emotions. But packaging is a topic under debate andscrutiny in today’s society, due to its obviousenvironmental detriment – but also the businessopportunities.So, how to balance the commercial and environmentalthose two aspects and how to express sustainabledesign in my project, is the major issues I have to figureout.Key words: Chinese tea culture, less is more,sustainable packaging design, graphic design, Zen andtea ceremony, tea business marketing

Place, publisher, year, edition, pages
2016. , p. 137
Keywords [en]
Chinese tea culture, less is more, sustainable packaging design, graphic design, Zen and tea ceremony, tea business marketing
National Category
Design
Identifiers
URN: urn:nbn:se:lnu:diva-61205OAI: oai:DiVA.org:lnu-61205DiVA, id: diva2:1080368
Subject / course
Design
Educational program
Design, Master Programme, 120 credits
Supervisors
Examiners
Available from: 2017-05-23 Created: 2017-03-10 Last updated: 2017-05-23Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf