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Marriage versus Strategic Alliance: Soft and Hard dissatisfaction and Failure Factors
Linnaeus University, Faculty of Health and Life Sciences, Department of Medicine and Optometry.ORCID iD: 0000-0002-3055-1108
Bellarusian National Tecnical University, Belarus.
2016 (English)In: International Journal of Strategic Business Alliances, ISSN 1756-6444, E-ISSN 1756-6452, Vol. 5, no 1, 22-33 p.Article in journal (Refereed) Published
Abstract [en]

Marriage can be defined as a social-institutional agreement or an institution or organisation in which interpersonal relationships are acknowledged. Divorce is an epidemic, and so is strategic alliance. Both are based on the actions and reactions between people in the context of interpersonal relationships. The number of marriages is going down and correspondingly divorces seem to occur at a more rapid rate, and this phenomenon is found in strategic alliance partnership too. Hence, just like marriages in the recent times, a majority of institutional partnerships fail. What makes a marriage, or a strategic alliance, tick initially? Many, which include romance and mutual desires, goals, and expectations as well as name and fame in the eyes of the public and in general life filled with happiness. However, just like most marriages, strategic alliance partnerships fail too at some point in time, marred by failure, dissatisfaction, bitterness, and yes, eventually, end in divorce. This article discusses findings derived from an empirical survey to identify critical soft and hard factors that negatively influence partnership or relationship dynamics. The article suggests remedial measures that may be used to avoid factors that lead to dissatisfaction and failure in the context of inter-organisational relationships.

Place, publisher, year, edition, pages
InderScience Publishers, 2016. Vol. 5, no 1, 22-33 p.
Keyword [en]
Marriage, strategic, alliance, behavioural, divorce, soft factors, hard factors, dissatisfaction, failure, relationships, partnership dynamics, 5 Qs, quality
National Category
Economics and Business
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-61608DOI: 10.1504/IJSBA.2016.078250OAI: oai:DiVA.org:lnu-61608DiVA: diva2:1083653
Available from: 2017-03-22 Created: 2017-03-22 Last updated: 2017-03-22Bibliographically approved

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Zineldin, MosadVasicheva, Valentina
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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