Market orientation for born global firms: a qualitative examination
2012 (English)In: Presented at International Conference on Business & Economics, Istanbul, Turkey, 3-4 August 2012, 2012Conference paper, Abstract (Refereed)
The impact of the market orientation on performance has been addressed widelyby the academic literature; however, the connection between the marketorientation concept and born-global firms’ performance has not been consideredyet. In order to explore how market orientation of born-global firms impacts ontheir performance, we have to verify the most suitable tool for measuring bornglobals'market orientation: are the traditional scales considered by the specificliterature (MKTOR and MARKOR) equally valid? If they are not, which wouldbe the proper modification? Through a qualitative research we suggest amodification of the traditional scales for measuring market orientation in firmsthat internationalize rapidly from inception.
Place, publisher, year, edition, pages
Research subject Economy, Business administration
IdentifiersURN: urn:nbn:se:lnu:diva-61770OAI: oai:DiVA.org:lnu-61770DiVA: diva2:1084791
International Conference on Business & Economics, Istanbul, Turkey, 3-4 August 2012