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Market orientation for born global firms: a qualitative examination
Autonomous University of Barcelona, Spain.
Autonomous University of Barcelona, Spain.
2012 (English)In: Presented at International Conference on Business & Economics, Istanbul, Turkey, 3-4 August 2012, 2012Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

The impact of the market orientation on performance has been addressed widelyby the academic literature; however, the connection between the marketorientation concept and born-global firms’ performance has not been consideredyet. In order to explore how market orientation of born-global firms impacts ontheir performance, we have to verify the most suitable tool for measuring bornglobals'market orientation: are the traditional scales considered by the specificliterature (MKTOR and MARKOR) equally valid? If they are not, which wouldbe the proper modification? Through a qualitative research we suggest amodification of the traditional scales for measuring market orientation in firmsthat internationalize rapidly from inception.

Place, publisher, year, edition, pages
2012.
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-61770OAI: oai:DiVA.org:lnu-61770DiVA: diva2:1084791
Conference
International Conference on Business & Economics, Istanbul, Turkey, 3-4 August 2012
Available from: 2017-03-27 Created: 2017-03-27 Last updated: 2017-04-10Bibliographically approved

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Torres-Ortega, Rosalina
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Total: 19 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf