Market Orientation Of Born Globals Firms: Aqualitative Examination
2012 (English)In: International Journal of Business and Management Studies, ISSN 1309-8047, Vol. 4, no 2, 141-150 p.Article in journal (Refereed) Published
The impact of the market orientation on performance has been addressed widely by the academic literature; however, the connection between the market orientation concept and born-global firms’ performance has not been considered yet. In order to explore how market orientation of born-global firms impacts on their performance, we have to verify the most suitable tool for measuring bornglobals' market orientation: are the traditional scales considered by the specific literature (MKTOR and MARKOR) equally valid? If they are not, which would be the proper modification? Through a qualitative research we suggest a modification of the traditional scales for measuring market orientation in firms that internationalize rapidly from inception.
Place, publisher, year, edition, pages
2012. Vol. 4, no 2, 141-150 p.
Market orientation, born globals firms, small and medium enterprises
Research subject Economy, Business administration
IdentifiersURN: urn:nbn:se:lnu:diva-61836OAI: oai:DiVA.org:lnu-61836DiVA: diva2:1084875