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The Effect of Orientation towards International Markets in Performance of SMEs: a Comparative Study of Manufactures and Service Exporter Firms
Linnaeus University, School of Business and Economics, Department of Marketing.
University of Costa Rica, Costa Rica.
2017 (English)In: Proceedings of the 59th Annual Meeting of the Academy of International Business: "The Contribution of MNEs to Building Sustainable Societies": Dubai, United Arab Emirates, July 2-5, 2017 / [ed] Sarianna Lundan & Tunga Kiyak, Academy of International Business , 2017, p. 192-193Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

This study examines how the extended concept of market orientation previously tested on international new ventures firms called orientation towards international markets (OIM), which has four components: customer orientation, competitor orientation, interfunctional coordination and innovativeness and technological capability) affects business performance, as measured by customer performance and financial performance, in the context of in global and intercontinental SMEs, and whether this effect varies between industries. We use a data collected by web survey in a sample survey of a data set of 140 SMEs. The technique of confirmatory factor analysis is used to test the measurement properties of the study constructs, and multi-group confirmatory factor analysis is used in testing the measurement invariance. Subsequently, a structural equation modeling procedure is used to test the research hypotheses. The results show that the OIM components have a positive and significant effect on business performance in global and intercontinental SMEs in both industries comparison between service and manufactures firms through customer and financial performance.

Place, publisher, year, edition, pages
Academy of International Business , 2017. p. 192-193
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-61847OAI: oai:DiVA.org:lnu-61847DiVA, id: diva2:1084905
Conference
59th Academy of International Business Conference, Dubai, UAE, July 2-5, 2017
Available from: 2017-03-27 Created: 2017-03-27 Last updated: 2017-10-02Bibliographically approved

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Torres-Ortega, Rosalina

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf