lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Game of gamification: marketing, consumer resistance and digital play
Linnaeus University, School of Business and Economics, Department of Marketing. Copenhagen Business School, Denmark. (Life at Home and Sustainable Production Research Initiative, Linnaeus University, Sweden)
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. (Life at Home and Sustainable Production Research Initiative, Linnaeus University, Sweden)
2016 (English)In: The business of gamification: a critical analysis / [ed] Mikolaj Dymek, Peter Zackariasson, New York: Routledge, 2016, 1, 59-80 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
New York: Routledge, 2016, 1. 59-80 p.
Series
Routledge Advances in Management and Business Studies
National Category
Economics and Business
Research subject
Economy
Identifiers
URN: urn:nbn:se:lnu:diva-61964ISBN: 9781138824164 (print)ISBN: 9781315740867 (electronic)OAI: oai:DiVA.org:lnu-61964DiVA: diva2:1085828
Available from: 2017-03-30 Created: 2017-03-30 Last updated: 2017-04-24Bibliographically approved

Open Access in DiVA

No full text

Search in DiVA

By author/editor
Olaison, LenaTaalas, Saara L.
By organisation
Department of MarketingDepartment of Organisation and Entrepreneurship
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

Total: 4 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf