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Game of gamification: marketing, consumer resistance and digital play
Olaison, Lena
Linnaeus University, School of Business and Economics, Department of Marketing. Copenhagen Business School, Denmark.
(Life at Home and Sustainable Production Research Initiative, Linnaeus University, Sweden)
Taalas, Saara L.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
(Life at Home and Sustainable Production Research Initiative, Linnaeus University, Sweden)
2017 (English)
In:
The business of gamification: a critical analysis / [ed] Mikolaj Dymek, Peter Zackariasson, New York: Routledge, 2017, 1, p. 59-80
Chapter in book (Refereed)
Place, publisher, year, edition, pages
New York: Routledge, 2017, 1. p. 59-80
Series
Routledge Advances in Management and Business Studies
National Category
Economics and Business
Research subject
Economy
Identifiers
URN:
urn:nbn:se:lnu:diva-61964
DOI:
10.4324/9781315740867-12
ISI:
000399671100005
Scopus ID:
2-s2.0-85021942550
ISBN:
9781138824164 (print)
ISBN:
9781315740867 (electronic)
OAI: oai:DiVA.org:lnu-61964
DiVA, id:
diva2:1085828
Available from:
2017-03-30
Created:
2017-03-30
Last updated:
2022-11-04
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Olaison, Lena
Taalas, Saara L.
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Taalas, Saara L.
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