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Game of gamification: marketing, consumer resistance and digital play
Linnaeus University, School of Business and Economics, Department of Marketing. Copenhagen Business School, Denmark. (Life at Home and Sustainable Production Research Initiative, Linnaeus University, Sweden)
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. (Life at Home and Sustainable Production Research Initiative, Linnaeus University, Sweden)
2017 (English)In: The business of gamification: a critical analysis / [ed] Mikolaj Dymek, Peter Zackariasson, New York: Routledge, 2017, 1, p. 59-80Chapter in book (Refereed)
Place, publisher, year, edition, pages
New York: Routledge, 2017, 1. p. 59-80
Series
Routledge Advances in Management and Business Studies
National Category
Economics and Business
Research subject
Economy
Identifiers
URN: urn:nbn:se:lnu:diva-61964DOI: 10.4324/9781315740867-12ISI: 000399671100005Scopus ID: 2-s2.0-85021942550ISBN: 9781138824164 (print)ISBN: 9781315740867 (electronic)OAI: oai:DiVA.org:lnu-61964DiVA, id: diva2:1085828
Available from: 2017-03-30 Created: 2017-03-30 Last updated: 2022-11-04Bibliographically approved

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Olaison, LenaTaalas, Saara L.

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