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The role of social influence in the end customer purchasing decisions on the heat market
Budapest University of Technology and Economics, Hungary.
Linnaeus University, Faculty of Technology, Department of Built Environment and Energy Technology. (SBER)ORCID iD: 0000-0003-4405-1056
2017 (English)Conference paper, Published paper (Refereed)
Abstract [en]

The aim of this paper is to examine the role of social influence on the end customer behaviour in the purchase of heating products in residential segment. The study is based on interviews and questionnaire survey of homeowners in Hungary in 2013. Respondents are open to learn about diverse innovative heating technologies, energy types and diverse heating fuels irrespective of any purchase intention. They plan their purchase based on deliberate considerations rather than facing an emergency heating appliance breakdown. Furthermore, influence of the social environment prevails at the diverse stages of the purchase process. End customers actively conduct social search (family, friends, neighbours, colleagues, other customers with purchase experience over the Internet, etc.) besides the influencing role of the installer.

Place, publisher, year, edition, pages
2017.
National Category
Civil Engineering
Research subject
Technology (byts ev till Engineering), Sustainable Built Environment
Identifiers
URN: urn:nbn:se:lnu:diva-62588OAI: oai:DiVA.org:lnu-62588DiVA: diva2:1090736
Conference
ECEEE 2017 Summer Study, 29 May - 2 June, Belambra Les Criques, France
Projects
Social influence, communication, information, decision, household, heat
Available from: 2017-04-25 Created: 2017-04-25 Last updated: 2017-05-30

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
  • text
  • asciidoc
  • rtf