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Visual-Tactile Multisensory Interplay: Literature Review and Research Directions
Linnaeus University, School of Business and Economics, Department of Marketing. (Sensory Marketing Research Group)ORCID iD: 0000-0003-4209-0182
Linnaeus University, School of Business and Economics, Department of Marketing. (Sensory Marketing Research Group)ORCID iD: 0000-0003-2924-2874
2017 (English)In: Proceedings of the 12th Global Brand Conference of the Academy of Marketing, 2017, 179-191 p.Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
2017. 179-191 p.
Keyword [en]
Consumer behavior, Sensory interplay, Sensory Marketing, Visual-tactile
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-62762ISBN: 9789188357694 (electronic)OAI: oai:DiVA.org:lnu-62762DiVA: diva2:1092225
Conference
12th Global Brand Conference of the Academy of Marketing´s SIG in Brand, Identity and Corporate Reputation: Sensory Branding, School of Business and Economics, Linnaeus University, Kalmar, Sweden, April 26th-28th, 2017
Available from: 2017-05-02 Created: 2017-05-02 Last updated: 2017-05-10Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
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  • Other locale
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Output format
  • html
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  • asciidoc
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