lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Shoppa med känsla: En kvantitativ studie på hur förpackningar påverkar konsumentens inställning till köp
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis is quantitatively investigating how packaging of mobilephone cases limit the consumer's willingness to pay, package evaluation and product evaluation. The tactile sense is central in this study. The empirical data in this thesis have been collected via a survey of 300 people in three different groups, each one half woman and half man. The reason why the surveys are devided half woman, half men is because the theory of this study show that women have a larger need for touch before buying. Need for touch is also a concept that is different between each individual and therefore need a for touch scale is included in the survey. Lastly the study did found some interesting conclusions that product packaging has an impact on willingness to buy and product evaluation. 

Place, publisher, year, edition, pages
2017. , p. 72
Keywords [sv]
känsel, paketering, produkt, betalningsvilja, sinnesmarknadsföring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-65067OAI: oai:DiVA.org:lnu-65067DiVA, id: diva2:1107628
Subject / course
Business Administration - Marketing
Educational program
Marketing Programme, 180 credits
Presentation
2017-05-31, NY214, Gröndalsvägen 19, Kalmar, 09:00 (Swedish)
Supervisors
Examiners
Available from: 2017-06-28 Created: 2017-06-09 Last updated: 2017-06-28Bibliographically approved

Open Access in DiVA

Shoppa med känsla(1192 kB)60 downloads
File information
File name FULLTEXT01.pdfFile size 1192 kBChecksum SHA-512
e6a497549f034a4ba75865484d505216c0dcb60c85833454ee9efb60f19bcfe735afeafee1fb1673f1fb7944292e8d765b2c5013bbd8b77af17385eb8ee49b8b
Type fulltextMimetype application/pdf

By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 60 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 170 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf