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ADOPTION OF INNOVATION: A qualitative research about employees' adoption of information technological tool (ERP) within an organization
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesisAlternative title
INNOVATION ADOPTION : A research about employees' adoption of enterprise resource planning tool within an organization (Swedish)
Abstract [en]

Purpose - The purpose of this research was to investigate the adoption of ERP tool by employees within a product manufacturing organization.

Design/methodology/approach - In order to fully achieve the research task, the authors applied a qualitative case study that was descriptively designed. During data collection processes, primary and secondary data were utilized as information resources. The primary data obtained were multiple in-depth and semi-structured interviews performed with fifteen (15) employees over the course of an empirical investigation. While secondary data were, information obtain through various scientific articles, case organization’s webpage and other resourceful ones. Finally, convenient sampling method was used during identification and selection of respondents that were highly resourceful to the case study.

Findings - An identification from the empirical data obtained highlighted some likely impediments to technological innovation adoption. More often, constraints to innovation adoption are not always individual factors but rather frequently organizational ones which can hinder employees’ from promptly adopting new innovations in various working environments.

Research limitations/implications - Future research is proposed to measure the effect of employees’ adoption of technology innovation can have on an organization’s industrial performance. Furthermore, in order to encourage rapid adoption of innovation within an organization, recognitions and praises to employees whom are making good efforts is recommended. Personal recognitions from top managers to performing employees’ can persuade other employees to be more proactive in innovation utilization to obtain the same praise.

Originality/Value - This study defines innovation adoption from an individual employee’s perspective as: an employee having a proper knowledge of the technology given to be used, personal acceptance of the technology, managerial empowerments to the employee and most importantly is an employee having the adequate ability to fully utilize the technological tool provided in order to fulfil the specific task.

Keywords Innovation, Adoption, Technology, IT Tool, Enterprise Resource Planning, Organization Factors and Individual Factors.

 

Paper Type Master’s Thesis

Place, publisher, year, edition, pages
2017. , p. 75
Keywords [en]
Marketing, Innovation, Adoption, Technology, IT Tool, Enterprise Resource Planning, Organization Factors and Individual Factors.
Keywords [fr]
Marketing, innovation, adoption, technologie, outil informatique, planification des ressources d'entreprise, facteurs d'organisation et facteurs individuels.
Keywords [sv]
Marknadsföring, Innovation, Adoption, Teknologi, IT Tool, Enterprise Resource Planning, ERP, Organisationsfaktorer och enskilda faktorer.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-65112OAI: oai:DiVA.org:lnu-65112DiVA, id: diva2:1107931
Subject / course
Business Administration - Marketing
Educational program
Marketing, Master Programme, 60 credits
Presentation
2017-05-29, H1314, Linnaeus University Campus, Växjö, 13:00 (English)
Supervisors
Examiners
Note

To Reference this paper:

Mbachu, C.I. and Bizien, Q. (2017). Adoption of innovation: A qualitative research about employees' adoption of information technological tool (ERP) within an organization. Department of Business Administration, LNU, Växjö - Sweden. Page 1 - 75.

Available from: 2017-06-12 Created: 2017-06-11 Last updated: 2017-06-16Bibliographically approved

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CiteExportLink to record
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Citation style
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