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IKEA Brand Love: enhancing brand love through brand experiences
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0002-1540-2657
Lusíada University, Portugal.
2017 (English)In: Presented at the 5th International Consumer Brand Relationships Conference, Porto, Portugal, May 18-20, 2017, 2017Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
2017.
National Category
Economics and Business
Research subject
Economy, Marketing
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URN: urn:nbn:se:lnu:diva-65432OAI: oai:DiVA.org:lnu-65432DiVA, id: diva2:1110691
Conference
5th International Consumer Brand Relationships Conference, Porto, Portugal, May 18-20, 2017
Available from: 2017-06-16 Created: 2017-06-16 Last updated: 2017-06-30Bibliographically approved

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Rodrigues, Clarinda

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