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Managing the Thai smile: A minor field study exploring institutional impact on the strategic management of Swedish firms operating in Thailand
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Evidence has shown that internationalizing firms operating in

emerging markets are facing institutional challenges different

and more distinctive from those existing in developed

markets. This requires firms to adapt their strategic

management by taking institutional impact into consideration.

Research providing knowledge on how to manage this issue

is very limited, especially in the context of Thailand.

This thesis aim to explore and provide knowledge about the

institutional settings in Thailand and analyse how it impacts

the strategic management of Swedish firms.

“How do legal, political and cultural institutions impact the

strategic management of Swedish manufacturing firms

operating in Thailand?”

This is a qualitative thesis which follows a deductive research

approach. It takes an exploratory design, where semistructured

interviews were conducted with five managers

representing Swedish firms in Thailand.

Political, legal and cultural institutions impact the strategic

management of Swedish firms in different ways; the most

evident challenges stemming from the legal institutions. It

can further be concluded that it is of high relevance for firms

to take the institution based view into consideration when

formulating and implementing their strategies the Thai

market, since it is easier to carry out intended strategies when

possessing institutional knowledge

International business;

Place, publisher, year, edition, pages
2017.
Keywords [en]
International business; Institutional theory; Thailand;
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-65654OAI: oai:DiVA.org:lnu-65654DiVA, id: diva2:1112744
Subject / course
Business Administration - Other
Educational program
International Business Programme, 180 credits
Supervisors
Examiners
Available from: 2017-06-21 Created: 2017-06-20 Last updated: 2017-06-21Bibliographically approved

Open Access in DiVA

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf