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Reggae, rum punch and responsibility: A multi-case study about the usage of CSR in Dominican SMEs
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2017 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper aims at providing a deeper understanding about how corporate social

responsibility (CSR) can help small and medium sized enterprises (SMEs) in

developing countries, looking at the case of Dominica, to strengthen their position on

the international market. Different views and aspects of CSR have been found and

analysed in order to show what previous scholars have contributed to the field. The

literature that has been reviewed examines the different aspects of the phenomena of

CSR in general but also in a more specific area, the Latin American and Caribbean

(LAC) region in combination with SMEs and their potential to internationalise. This has

resulted in the development of a conceptual framework that shows how all these parts

are connected with each other.

During this research, an abductive approach has been used, as there is a lack of existing

research about the specific case of Dominica in the context of CSR and

internationalization. By using semi-structured interviews with local companies to

collect a qualitative research, a greater understanding of how CSR is used in such a

context can be gained. The collected data was then analysed through the program

NVivo, which provided us with an overview of the findings and connected relevant

conclusions from the respondents. This showed that the underlying reasons for acting in

responsible ways are not to accomplish any CSR goals, but rather because the

companies wanted to or their situation forced them, due to for example due to high

import taxes and relationships with other firms.

After the presentation of the findings, these are linked together with the theory in the

analysis chapter, where the similarities and differences found are discussed. The final

chapter includes answers to our research questions but also limitations, implications and

suggestions for future research. The major finding that has derived from this thesis is

that the main CSR activity conducted by Dominican SMEs are environmental.

Moreover, there is a significant research gap concerning the phenomenon of CSR in the

Latin America and Caribbean region combined with an even bigger knowledge gap

regarding CSR among local companies in Dominica. In this thesis, we have researched

a phenomenon that is new in regards to the island of Dominica and we therefore argue

that this thesis can be of great value to SMEs in Dominica and other developing

countries when planning to internationalize their company. Lastly, we claim that this

research can aid policy makers and governments to impose regulations, which can help

the companies to not only develop, but to contribute to society at the same time.

Place, publisher, year, edition, pages
2017.
Keywords [en]
Corporate Social Responsibility, CSR, internationalization, developing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-65723OAI: oai:DiVA.org:lnu-65723DiVA, id: diva2:1113454
External cooperation
Sida
Subject / course
Business Administration - Marketing
Educational program
International Business Programme, 180 credits
Supervisors
Examiners
Available from: 2017-06-26 Created: 2017-06-21 Last updated: 2017-06-26Bibliographically approved

Open Access in DiVA

fulltext(2405 kB)111 downloads
File information
File name FULLTEXT01.pdfFile size 2405 kBChecksum SHA-512
0701b7461f972644265aac4dd52483f475309100628298d8b5545bb57b457c8d6dc4f58a4555f53e196c0a08400f0acc21aea34d484c115b7eccf29c02ebfe0c
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
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More styles
Language
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Output format
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