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Nya kommunikationsvägar till marknaden: En marknadsanalys av privata skogsägares behov av skogliga tjänster
Linnaeus University, Faculty of Technology, Department of Forestry and Wood Technology.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesisAlternative title
New communication routes to the market : A market analysis of private forest owners' needsfor forest services (English)
Abstract [en]

The enterprise Derome Forest, which manages the supply of raw materials to Derome Group's industries, wants to develop its communications with suppliers and also the forest services that the company provides. The purpose of the study was to find new information channels for forest companies to communicate about forest services to existing and future suppliers. In order to answer the research questions and achieve the purpose of the study, a questionnaire was chosen as a method in combination with a focus group. The most sought after services were final felling, thinning, and pre commercial thinning and planting. Forestry magazines, personal meetings and social activities were important sources of knowledge for forest owners. Few of the forest owners replied that they used the websites of forest companies or followed them on social media, although most of the respondents estimated that their internet use for forest purposes will increase. Digital calendars with forest companies' activities and mobile apps for measuring and calculating were digital tools that were requested. Damage and diseases on forests, intrusion issues and thinning were subjects that many forest owners thought was difficult. Greater diversity in forestry methods and a more goal-based and diversified advice were requested from forest companies.

Place, publisher, year, edition, pages
2017. , p. 35
Keywords [en]
forest owners, communication, internet use, forestry, Sweden.
National Category
Forest Science
Identifiers
URN: urn:nbn:se:lnu:diva-65788OAI: oai:DiVA.org:lnu-65788DiVA, id: diva2:1114439
External cooperation
Derome Skog
Subject / course
Skogs- och träteknik
Educational program
Forest Production and Wood utilization Programme, 180 credits
Presentation
(Swedish)
Supervisors
Examiners
Available from: 2017-06-26 Created: 2017-06-23 Last updated: 2017-06-26Bibliographically approved

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fulltext(208 kB)35 downloads
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File name FULLTEXT01.pdfFile size 208 kBChecksum SHA-512
903a50f22eb21f87d0828bc0037b1c7635fa7e1eec16072c3b90d4f25b4611b58eddf3781c5d5b1875b3bf12e76aa9ca5ccd666b06d650859e1bc87a7db701d7
Type fulltextMimetype application/pdf

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Forest Science

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf