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Balearerna - en svensk guldgruva
University of Kalmar, Baltic Business School.
University of Kalmar, Baltic Business School.
University of Kalmar, Baltic Business School.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpStudent thesis
Abstract [sv]

Vårt syfte med uppsatsen var att göra en komparativ utredning av ögruppen Balearernas utveckling som destinationer. Balearerna består av öarna Mallorca, Menorca och Ibiza. Vi har studerat tre olika huvudbegrepp; destinationsutveckling, destinationsmarknadsföring samt destinationsimage och applicerat begreppen på ögruppen Balearerna.

Place, publisher, year, edition, pages
Handelshögskolan BBS , 2008. , p. 55
Keywords [sv]
Destinationsutveckling, Destinationsmarknadsföring, Destinationsimage
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hik:diva-338OAI: oai:DiVA.org:hik-338DiVA, id: diva2:1128
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2008-06-10 Created: 2008-06-10 Last updated: 2010-03-09

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fulltext(374 kB)1394 downloads
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cfc4fe4ab910b9008859ca8b504b421a80dd4d9a4e083c96736d5a3aecb479cb51f6909a
Type fulltextMimetype application/pdf

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CiteExportLink to record
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