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Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations
Linnaeus University, Faculty of Technology, Department of Computer Science.
Technol Educ Inst Athens, Greece.
Univ Peloponnese, Greece.
2017 (English)In: Strategic Innovative Marketing / [ed] Kavoura, A Sakas, DP Tomaras, P, Springer, 2017, 299-307 p.Conference paper, Published paper (Refereed)
Abstract [en]

This research process is focused on the analysis of three axes which are Fair Treatment, Team Effectiveness, and Job Satisfaction of employees and decision-makers who are occupied in Nonprofit Organizations. Nowadays, the reduced financial flexibility imposes a careful delimitation of strategic communication that is implemented by Nonprofit Organizations. The aim is to examine a strategic communication process for a sustainable entrepreneurial environment. More specifically, this research attempts to find a possible correlation between the personal perception of each employee regarding the level he treated fairly in the working environment (Fair Treatment) and the existence of an effective team into which the employee feels he is a part of (Team Effectiveness). The purpose is to draw conclusions on how these two factors impact on the Job Satisfaction of the employee or decision-maker. The possibility to have correlations among the above axes can be operated as a feedback to highlight strengths and weaknesses of Nonprofit Organizations to their decision-makers.

Place, publisher, year, edition, pages
Springer, 2017. 299-307 p.
Series
Springer Proceedings in Business and Economics, ISSN 2198-7246
Keyword [en]
Strategic communication, Leadership in nonprofit organizations, B2B communication, Job satisfaction, Team effectiveness, Fair treatment
National Category
Computer and Information Science
Research subject
Computer and Information Sciences Computer Science
Identifiers
URN: urn:nbn:se:lnu:diva-67110DOI: 10.1007/978-3-319-33865-1_38ISI: 000405332300038ISBN: 978-3-319-33865-1 ISBN: 978-3-319-33863-7 OAI: oai:DiVA.org:lnu-67110DiVA: diva2:1128750
Conference
4th International Conference on Strategic Innovative Marketing (IC-SIM), SEP 24-27, 2015, Mykonos, GREECE
Available from: 2017-07-28 Created: 2017-07-28 Last updated: 2017-07-28Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf