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Luxury Consumer-Brand Relationships: The Importance of Self in Brand Love
Lusíada University North, Portugal.
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0002-1540-2657
University of Porto, Portugal.
Lusíada University North, Portugal.
2017 (English)In: 10th Annual Conference of the EuroMed Academy of Business: Global and national business theories and practice: bridging the past with the future / [ed] Demetris Vrontis, Yaakov Weber & Evangelos Tsoukatos, EuroMed Press , 2017, p. 2217-2221Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
EuroMed Press , 2017. p. 2217-2221
Series
EuroMed Academy of Business Conference Book of Proceedings, E-ISSN 2547-8516
Keywords [en]
Luxury, Brands, Consumer-Brand Relationship, Brand Love, Self-Congruence, Self-Brand Integration, Luxury Brand Perception, Prestigious Perception, Overall Luxury Brand Perception, SEM
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-67978ISI: 000427297600268ISBN: 978-9963-711-56-7 (electronic)OAI: oai:DiVA.org:lnu-67978DiVA, id: diva2:1141660
Conference
10th Annual Conference of the EuroMed Academy of Business, September 13-15 2017, Rome, Italy
Available from: 2017-09-15 Created: 2017-09-15 Last updated: 2018-04-10Bibliographically approved

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Rodrigues, Clarinda

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