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Incorporating CSR with Corporate Strategy: A Case Study of Electrolux Professional Laundry 
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2017 (English)Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
Abstract [en]

Corporate Social Responsibilty has increased in importance over these decades. Due to several drivers it is important for companies to initiate and communicate these CSR initiatives, in order to benefit from them. This increased demand on responsibility from companies creates an urgency for the company to satisfy this need. This has led to the concept of “Greenwashing” which is a miscommunication of CSR values. This opposes the integration of CSR into the corporate strategy which is a more effective method of initiating CSR. This study will examine CSR initiatives alignment with corporate strategy, composing a case study on Electrolux Professionl Laundry Ab.

Place, publisher, year, edition, pages
2017. , p. 51
Keywords [en]
Corporate Social Responsibility, Corporate strategy, Sustainability
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-68124OAI: oai:DiVA.org:lnu-68124DiVA, id: diva2:1145507
Subject / course
Business Administration - Marketing
Educational program
International Sales and Marketing, 180 credits
Supervisors
Examiners
Available from: 2017-10-04 Created: 2017-09-29 Last updated: 2017-10-04Bibliographically approved

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File name FULLTEXT01.pdfFile size 705 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf