Social marketing and change: the role of self-help groups, their efforts, and possibilities for the empowerment of rural women in Madhya Pradesh 2017 (English)In: India: research on cultural encounters and representations at Linnaeus University / [ed] Kristina Myrvold & Soniya Billore, Göteborg: Makadam Förlag, 2017, 1, p. 243-272Chapter in book (Other academic)

Place, publisher, year, edition, pages

Göteborg: Makadam Förlag, 2017, 1. p. 243-272

Keywords [en]

Social marketing, Women, Empowerment, Self help groups, Madhya Pradesh, India

National Category

Economics and Business

Research subject

Economy, Marketing

Identifiers

URN: urn:nbn:se:lnu:diva-68967ISBN: 9789170612534 (print)OAI: oai:DiVA.org:lnu-68967DiVA, id: diva2:1159842

Available from: 2017-11-23 Created: 2017-11-23 Last updated: 2020-05-25Bibliographically approved

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Billore, Soniya

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Department of Marketing

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Economics and Business

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