lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
How does a foreign unit's differentiation strategy fit the competition context?
Linnaeus University, School of Business and Economics, Department of Marketing. (Marknadsföring)ORCID iD: 0000-0003-0455-0643
2017 (English)In: Paper presented at the 43nd Annual Conference of the European International Business Academy (EIBA), Milan, Italy, December 14-16, 2017, European International Business Academy (EIBA) , 2017Conference paper, Published paper (Refereed)
Abstract [en]

This study contributes to international business literature by addressing the important issue of contextual boundaries to the effectiveness of differentiation strategies of industrial firms’ foreign units, notably wholly owned subsidiaries and co-operations. A model was tested using data from 166 foreign units of Swedish firms. For the first-tier boundary of price competition, a positive association was found between technology leadership and the unit’s performance. The association between market responsiveness and performance is strengthened if the firm is the sole owner of the unit and is able to fully control the strategy. For value-based competition, a positive association was found between market responsiveness and performance. Here, the second-tier boundary of market experience strengthens the association between technology leadership and performance. Contributions to literature are discussed.

Place, publisher, year, edition, pages
European International Business Academy (EIBA) , 2017.
Keywords [en]
International strategy, Competition, Market experience
National Category
Business Administration
Research subject
Economy; Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-69535OAI: oai:DiVA.org:lnu-69535DiVA, id: diva2:1170132
Conference
The 43nd Annual Conference of the European International Business Academy (EIBA), Milan, Italy, December 14-16, 2017
Available from: 2018-01-02 Created: 2018-01-02 Last updated: 2018-03-02Bibliographically approved

Open Access in DiVA

No full text in DiVA

Authority records BETA

Pehrsson, Anders

Search in DiVA

By author/editor
Pehrsson, Anders
By organisation
Department of Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 43 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf