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Market knowledge and dynamic capabilities in creating competitive advantage in an international new venture
Linnaeus University, School of Business and Economics, Department of Marketing. (Marknadsföring)ORCID iD: 0000-0003-0455-0643
University of West Georgia, USA.
2018 (English)In: Proceedings of the 51st Hawaii International Conference on System Sciences, Honolulu: University of Hawai'i Press, 2018, Vol. 51, p. 4301-4308Conference paper, Published paper (Refereed)
Abstract [en]

This paper focuses on market knowledge and dynamic capabilities in creating competitive advantage in a local unit of an International New Venture (INV). This paper draws on the knowledge-based view of the firm and builds a conceptual model that illustrates the impact of broad and deep market knowledge on the local unit’s competitive advantage and performance. It is proposed that the INV unit needs dynamic capabilities in order to efficiently convert market knowledge into competitive advantage and then performance. Managerial implications, next steps of the research, and avenues for the future research are discussed.

Place, publisher, year, edition, pages
Honolulu: University of Hawai'i Press, 2018. Vol. 51, p. 4301-4308
Series
Proceedings of the Hawaiian International Conference on System Sciences
Keywords [en]
Knowledge Society, Culture, Knowledge Systems, Knowledge Management, Market knowledge, Dynamic capabilities, International New Ventures
National Category
Business Administration
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-69536ISBN: 9780998133119 (electronic)OAI: oai:DiVA.org:lnu-69536DiVA, id: diva2:1170142
Conference
The 51st Hawaii International Conference on System Sciences, Waikoloa, USA, January 3-6, 2018
Available from: 2018-01-02 Created: 2018-01-02 Last updated: 2018-01-16Bibliographically approved

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Pehrsson, Anders

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf