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Activity theory applied at channel expansions in small and medium enterprises
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.ORCID iD: 0000-0002-4194-6957
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.ORCID iD: 0000-0002-1992-7979
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.ORCID iD: 0000-0003-1045-7058
2017 (English)In: Problems of Management in the 21st Century, ISSN 2029-6932, E-ISSN 2538-712X, Vol. 12, no 1, p. 20-38Article in journal (Refereed) Published
Abstract [en]

Today’s commonly carried out channel expansions of commerce could be both costly and problematic to manage. Especially for small and medium-sized enterprises (SMEs) that often suffer from a lack of digital competence, time and monetary resources in generally. Still, these transitions would be necessary to carry out because of customer demands and expectations concerning 24/7 availability, and access to digital commerce alternatives. Scarce resources are important reasons to search for how to carry out channel expansions with minimized problems. Activity theory (AT) focuses on the whole in order to detect problems that hinder successful outcomes. Hence, this theory was applied to prior findings, from a project about SME’s channel expansions, highlighting several problems that could appear during these activities. Implications for research foremost involve issues connected to the use of AT; implications for practice particularly concern how the expansive visibilization of work method could be used to support channel broadening activities.

Place, publisher, year, edition, pages
2017. Vol. 12, no 1, p. 20-38
Keywords [en]
Channel expansion, Channel transition, Digital commerce, Multichannel, Omni-channel, Small and medium-sized enterprise (SME), “Expansive visibilization of work method” (Sic! Engeströms’ expression)
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:lnu:diva-69550OAI: oai:DiVA.org:lnu-69550DiVA, id: diva2:1170471
Available from: 2018-01-03 Created: 2018-01-03 Last updated: 2018-01-09Bibliographically approved

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Lundqvist, SiwMarcusson, LeifJeansson, John

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
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  • de-DE
  • en-GB
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  • Other locale
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Output format
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