The concept of productivity is often used to determine how well resources are used in an operation, and it is usually determined as the ratio of what is consumed in the production. Laminated veneer products are considered complicated products often taking complex shapes, using a raw material with high variation, and requiring machining processes that create scrap material that needs to be handled. Therefore, maintaining high productivity in industries producing such products may become challenging. This study reports on productivity measurements in a production cell consisting of an adhesive, pressing and a processing station. The study seeks to increase the understanding of production-related problems in this industry. This research has been based on productivity measurement as well as on interactive discussions between researchers and workers. Measurement of cycle times indicated bottlenecks in the processing cell. The discussion led via cycle times, processing residues and chatter marks to an examination of the foundation and rigidity of the CNC-machine in the processing cell. The study indicated that the performance of the CNC machine did not correspond to expectations. The machine was too weak to handle the required output in an efficient manner. Thus, there is a need to determine the performance expected before a machine or machine group is purchased. An update of the existing purchasing literature and its dissemination will support the crystallization of the purchasing process as a way forward to support the industry.