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How do shoppers react to in-store music?
Linnaeus University, School of Business and Economics, Department of Marketing. (Sensory Marketing)
2017 (English)In: ANZMAC 2017 Proceedings, 2017Conference paper, Published paper (Refereed)
Abstract [en]

The purpose of the paper is to investigate how the introduction of auditory cues through music genres impact shopper's emotions and purchase behavior in a retail grocery store. The results show significant effects on shopper's emotions and purchase behavior in buying coffee brands.

Place, publisher, year, edition, pages
2017.
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-70012OAI: oai:DiVA.org:lnu-70012DiVA: diva2:1176108
Conference
ANZMAC 2017: "Marketing for impact", Melbourne, Australia, December 4-6, 2017
Available from: 2018-01-19 Created: 2018-01-19 Last updated: 2018-01-22

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Hultén, Bertil

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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Language
  • de-DE
  • en-GB
  • en-US
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  • nn-NO
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  • Other locale
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Output format
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