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Sälj din själ till Kent: En studie om fans relation till sitt favoritband
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Med denna studie finns viljan att bredda förståelsen för musikfans och hur de förhåller sig till sitt favoritband. Syftet är att undersöka hur dedikerade fans relation ser ut till sitt favoritband och vad en sådan relation kan ha för betydelse för ett fan.

Studien har utförts som en fallstudie av det svenska rockbandet Kents fans och bygger på kvalitativ empiri i form av kvalitativa intervjuer med tolv fans till bandet. Detta med förhoppningen av att kunna skapa en djupare förståelse för ämnet. Tillvägagångssättet har varit abduktivt, det vill säga att studien har växlat mellan induktivt och deduktivt synsätt.

Med hjälp av en empirisk och teoretisk analys har vi kommit fram till att relationen fans har till ett band ofta är av parasocial karaktär. Vi såg också att lojalitet och varumärkeskultur kan stärka relationen. Att vara fan är en känsla och gemenskap till andra fans och är ofta en del i relationen till bandet. Vissa fans utövar också sitt fanskap genom olika former av semiotisk produktivitet. Att vara ett fan blir ofta en del av en persons identitet och musikupplevelser i form av musiklyssnande och konserter kan ha en värdefull plats i fansens liv. 

Abstract [en]

With this thesis, there is a will to find a greater understanding of fans and how they relate to their favorite band. The purpose is to look into how dedicated fans relationships looks like towards their favorite band and what such a relationship can mean for the fan.

This thesis has been conducted as a case study of fans of the swedish rock band Kent and is based on a qualitative empiricism of qualitative interviews with twelve fans of the band Kent. With this, the hope is to create a deeper understanding for the subject. The approach has been abductive, that is, the thesis has switched between inductive and deductive approaches.

With the help of empirical and theoretical analysis, we have found out that the relationship fans have to a band, is often of parasocial character. We also saw that loyalty and brand culture can strengthen the relationship. Being a fan is a feeling and a community towards other fans and is often a part of the relationship with the band. Some fans also exert their fandom through various forms of semiotic productivity. Being a fan often becomes a part of a person’s identity and music experiences like listening to music and concerts can have a valuable place in fans’ lives.

Place, publisher, year, edition, pages
2017. , p. 73
Keywords [sv]
Kent, fans, fanskap, identitet, parasociala relationer
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-70645OAI: oai:DiVA.org:lnu-70645DiVA, id: diva2:1181465
Subject / course
Business Administration - Marketing
Educational program
Music & Event Management Programme, 180 credits
Supervisors
Examiners
Available from: 2018-02-16 Created: 2018-02-08 Last updated: 2018-02-16Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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