In marketing theory, the traditional transaction perspective has gradually been replaced by an interest in relationships as highlighted in the development of relationship marketing and the service dominant logic of marketing. While transaction marketing focuses on an objective level of marketing, relationship marketing focuses on the process between the object and the subject in terms of their relationship. However, the perspective of the subject, the marketers themselves, has long been absent. Development of the marketers as subjects should constitute a learning process in the marketing organization. Learning processes in organizations are studied in the field of organizational learning. The purpose of this paper is to explore the connections between marketing and organizational learning. The paper is conceptual and based on a literature review of theories of marketing history and development as well as organizational learning. It is found that there are important connections between the two fields and a tentative model combining them is proposed.