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Adventures and lovers: organizational heroines and heroes for a new time
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship. Jagiellonian University, Poland.ORCID iD: 0000-0002-5303-5544
2017 (English)In: Journal of Genius and Eminence, ISSN 2334-1130, Vol. 2, no 2, p. 115-125Article in journal (Refereed) Published
Abstract [en]

Narratives resonating with profound layers of culture have such a strong influence because they use archetypes. Archetypes, understood in the Jungian way, as constructs in the collective unconscious, ready to hold important cultural material, can shape the plot, characters, time and place of such tales. I analyzed the empirical material collected during a longitudinal ethnographic study of Polish and UK alternative organizations, such as cooperatives, value driven businesses, anarchist collectives and others, operating in the margins of the capitalist system, looking for underpinning archetypical tales, which referred to their general principle of organizing. I have found two such overarching motifs: the Adventurer (or the classic Campbellian hero) and the Lover. The narrative thrust of the archetypical tales seems to be directed in opposite ways. The hybrid they form may have an interesting potential for radical change.

Place, publisher, year, edition, pages
ICSC Press , 2017. Vol. 2, no 2, p. 115-125
Keyword [en]
Narratives, Leadership, Cooperation, Alternative organizations, Heroic tales
National Category
Economics and Business
Research subject
Economy, Business administration; Economy, Ledarskap, entreprenörskap och organisation
Identifiers
URN: urn:nbn:se:lnu:diva-72052DOI: 10.18536/jge.2017.02.2.2.12OAI: oai:DiVA.org:lnu-72052DiVA, id: diva2:1194346
Available from: 2018-03-31 Created: 2018-03-31 Last updated: 2018-04-09Bibliographically approved

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Kostera, Monika

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf