lnu.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Customer discrimination in the fast food market?: experimental evidence from a Swedish university campus
Linköping University.
Linnaeus University, School of Business and Economics, Department of Economics and Statistics. (Linnaeus University Centre for Discrimination and Integration Studies)
2018 (English)Report (Other academic)
Abstract [en]

This paper studies customer discrimination against fictive male and female food truck owners with Arabic names on a Swedish University campus using a web-based experiment. Students at a Swedish university campus were asked to participate in a market survey and state if they think it is a good idea to have a food truck establishment on the campus. Further, they were also asked about their own beliefs, and their beliefs about others’ willingness to pay for a baguette and a kebab sold by the food truck on the campus. Four names—one male Swede, one female Swede, one male Arab, and one female Arab—were randomly assigned to the food truck. We found no evidence of customer discrimination against food truck owners with Arabic names. In fact, the respondents were slightly more positive to a food truck establishment run by an Arabic male than by a Swedish male. We conclude that our results are representative in an environment with relatively young and highly educated customers and that customer discrimination may vary across different markets. More research in this area is needed.

Place, publisher, year, edition, pages
Linnaeus University Centre for Discrimination and Integration Studies , 2018. , p. 12
Series
Working paper series: Linnaeus University Centre for Discrimination and Integration Studies ; 2018:3
Keywords [en]
Customer discrimination, Self-employment, Immigrants, Sweden
National Category
Economics
Research subject
Economy, Economics
Identifiers
URN: urn:nbn:se:lnu:diva-72312OAI: oai:DiVA.org:lnu-72312DiVA, id: diva2:1195707
Available from: 2018-04-06 Created: 2018-04-06 Last updated: 2018-04-09Bibliographically approved

Open Access in DiVA

fulltext(470 kB)21 downloads
File information
File name FULLTEXT01.pdfFile size 470 kBChecksum SHA-512
f17544216eea6979cee58ddda121e54bcd762a6dce1cb07028822f7feec76859d20111e9ff622aa0050611a7832fbd07570ac5d38ea1d3b850597bd9800db046
Type fulltextMimetype application/pdf

Authority records BETA

Hammarstedt, Mats

Search in DiVA

By author/editor
Hammarstedt, Mats
By organisation
Department of Economics and Statistics
Economics

Search outside of DiVA

GoogleGoogle Scholar
Total: 21 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 62 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf