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The dark side of business travel: a media comments analysis
University of Surrey, UK.
University of Surrey, UK.
Lund University.ORCID iD: 0000-0003-0505-9207
2018 (English)In: Transportation Research Part D: Transport and Environment, ISSN 1361-9209, E-ISSN 1879-2340, Vol. 61, no part B, p. 406-419Article in journal (Refereed) Published
Abstract [en]

The publication of 'A darker side of hypermobility' (Cohen and Gössling, 2015), which reviewed the personal and social consequences of frequent travel, led to considerable media coverage and sparking of the public imagination, particularly with regards to the impacts of business travel. It featured in more than 85 news outlets across 17 countries, engendering over 150,000 social media shares and 433 media comments from readers, with the latter a source of insight into how the public reacts online when faced with an overview of the negative sides of frequent business travel. The present paper is theoretically framed by the role of discourse in social change and utilises discursive analysis as a method to evaluate this body of media comments. Our analysis finds two key identities are performed through public responses to the explicit health and social warnings concerned with frequent business travel: the 'flourishing hypermobile' and the 'floundering hypermobile'. The former either deny the health implications of frequent business travel, or present strategies to actively overcome them, while the latter seek solace in the public dissemination of the health warnings: they highlight their passivity in the construction of their identity as hypermobile and its associated health implications. The findings reveal a segment of business travellers who wish to reduce travel, but perceive this as beyond their locus of control. Business travel reductions are thus unlikely to happen through the agency of individual travellers, but rather by changes in the structural factors that influence human resource and corporate travel management policies. 

Place, publisher, year, edition, pages
2018. Vol. 61, no part B, p. 406-419
Keywords [en]
Business travel, Discourse analysis, Health, Hypermobility, Media, Wellbeing, Human resource management, Transportation, Air transportation
National Category
Economics and Business
Research subject
Tourism
Identifiers
URN: urn:nbn:se:lnu:diva-72454DOI: 10.1016/j.trd.2017.01.004Scopus ID: 2-s2.0-85014173651OAI: oai:DiVA.org:lnu-72454DiVA, id: diva2:1196256
Available from: 2018-04-09 Created: 2018-04-09 Last updated: 2018-08-13Bibliographically approved

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Gössling, Stefan

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