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Doubleness of Metaphors in management: Examples from BSC and CRM.
Mälardalens högskola.
Mälardalens högskola.ORCID iD: 0000-0002-7889-2331
2005 (English)Conference paper, Published paper (Other academic)
Place, publisher, year, edition, pages
2005.
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-73528OAI: oai:DiVA.org:lnu-73528DiVA, id: diva2:1200806
Conference
EIASM workshop Management trends and fashions in management studies. 20-22 oktober, 2005, Lissabon, Portugal
Available from: 2011-02-05 Created: 2018-04-24Bibliographically approved

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Mårtensson, Maria

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Business Administration

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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  • de-DE
  • en-GB
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