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Eye tracking the impact of in-store sensory and price messages on visual attention and intended purchase behavior
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0002-1540-2657
Linnaeus University, Faculty of Health and Life Sciences, Department of Medicine and Optometry.ORCID iD: 0000-0003-3436-2010
Linnaeus University, Faculty of Health and Life Sciences, Department of Medicine and Optometry.ORCID iD: 0000-0002-3745-0035
2018 (English)In: Presented at the 13th Global Brand Conference, Newcastle upon Tyne, UK, May 2-4, 2018, 2018Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2018.
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN: urn:nbn:se:lnu:diva-74345OAI: oai:DiVA.org:lnu-74345DiVA, id: diva2:1205697
Conference
13th Global Brand Conference, Newcastle upon Tyne, UK, May 2-4, 2018
Available from: 2018-05-15 Created: 2018-05-15 Last updated: 2018-12-05Bibliographically approved

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Rodrigues, ClarindaMacedo, António FilipeBaskaran, Karthikeyan

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Rodrigues, ClarindaMacedo, António FilipeBaskaran, Karthikeyan
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CiteExportLink to record
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