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Eye tracking the impact of in-store sensory and price messages on visual attention and intended purchase behavior
Rodrigues, Clarinda
Linnaeus University, School of Business and Economics, Department of Marketing.
ORCID iD:
0000-0002-1540-2657
Rodrigues, Paula
Macedo, António Filipe
Linnaeus University, Faculty of Health and Life Sciences, Department of Medicine and Optometry.
ORCID iD:
0000-0003-3436-2010
Baskaran, Karthikeyan
Linnaeus University, Faculty of Health and Life Sciences, Department of Medicine and Optometry.
ORCID iD:
0000-0002-3745-0035
2018 (English)
In:
Presented at the 13th Global Brand Conference, Newcastle upon Tyne, UK, May 2-4, 2018, 2018
Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2018.
National Category
Economics and Business
Research subject
Economy, Marketing
Identifiers
URN:
urn:nbn:se:lnu:diva-74345
OAI: oai:DiVA.org:lnu-74345
DiVA, id:
diva2:1205697
Conference
13th Global Brand Conference, Newcastle upon Tyne, UK, May 2-4, 2018
Available from:
2018-05-15
Created:
2018-05-15
Last updated:
2018-12-05
Bibliographically approved
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No full text in DiVA
Authority records BETA
Rodrigues, Clarinda
Macedo, António Filipe
Baskaran, Karthikeyan
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Rodrigues, Clarinda
Macedo, António Filipe
Baskaran, Karthikeyan
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harvard1
ieee
modern-language-association-8th-edition
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harvard1
ieee
modern-language-association-8th-edition
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de-DE
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