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Altruistic young elderly in Sweden: a pilot study
Linnaeus University, School of Business and Economics, Department of Marketing.ORCID iD: 0000-0003-3336-3409
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.ORCID iD: 0000-0002-1992-7979
2018 (English)In: International Journal of Business and Management Invention (IJBMI), ISSN 2319-801X, Vol. 7, no 5, p. 66-79Article in journal (Refereed) Published
Abstract [en]

Making it easier for Swedish young elderly (60-75 years) to live a rewarding life after retirement is an increasingly important issue in society. One way to achieve this is to give them a sense of purpose by helping other seniors, and to achieve that requires support systems. When developing an information system (IS) there is a need to know about the thoughts, demands and needs they (both those providing and receiving support) have about wellbeing and about use of IS. When designing IS and its interactive e-servicescape it is essential to identify consumer behavioural factors about wellbeing and the feeling of being needed. To do this, a pilot study with a survey was carried out and workshops conducted with a focus group. The conclusions are that expectancy, motivation, context, reward, and trust are the five key elements. These elements can be seen as a model for feeling needed when providing support to others and they also can provide important input to building an IS with its e-servicescape.

Place, publisher, year, edition, pages
IJBMI , 2018. Vol. 7, no 5, p. 66-79
Keywords [en]
young elderly, motivation, expectation, altruistic, consumer behaviour
National Category
Business Administration
Research subject
Economy, Business administration
Identifiers
URN: urn:nbn:se:lnu:diva-74537OAI: oai:DiVA.org:lnu-74537DiVA, id: diva2:1209991
Available from: 2018-05-25 Created: 2018-05-25 Last updated: 2018-06-04Bibliographically approved

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Allmér, HansMarcusson, Leif

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf